WHY WE NEED WOMEN IN THE ALCOHOL INDUSTRY
From production and distribution to sales and ads, the alcohol and beverage industry has historically been dominated by men.
Currently, according to data collected by McKinsey & Co last year, only 16% of C-level employees in the Food and Beverage manufacturing industry are women. Yet women drive 70-80% of all consumer purchasing through a combination of their buying power and influence (data collected by the Department of Labor Time Use) and make 65%-70% of the alcohol purchasing decisions for at home consumption (as stated by the New England Consulting Group).
[Granted, let’s first acknowledge that the stats about spending power/influence reveal the fact that so much of the household unpaid labor falls on women]
Tiffany Hall, the founder of Empower Cocktails (who previously worked as legal counsel for French liquor giant Pernod Ricard) talked to CNN about how the alcohol industry has been dominated by men:
"It's across-the-board from employees to executives and salespersons. They decide what products are developed and which products go on the shelf in stores."